Link popularity is established by linking your site with other topic related sites in a
reciprocal fashion. This will result in customers visiting your site through the links
found on other sites and, more importantly, boost your relevance with the search
engines and therefore your ranking on search returns.

You could be listed on all the search engines and link sites around, but the real magic
happens when a search engine spiders YOUR site. It is typical for an engine spider
to follow ALL LINKS found on your site and determine if those pages are topic
relevant, and if they are, this is good, but it gets better.

If the engine also finds a link back to you on those relevant pages then you have
beenrecognized as 'A Somebody' and your popularity ranking soars! Many search
engines also repeat this process on the pages you are linked to and if they discover
popularity there as well it establishes you as having a network of friends and business
associates.

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