| Link
popularity
is established by linking your site with other topic related
sites in a
reciprocal fashion. This will result in customers visiting
your site through the links
found on other sites and, more importantly, boost your relevance
with the search
engines and therefore your ranking on search returns.
You
could be listed
on all the search engines and link sites around, but the real
magic
happens when a search engine spiders
YOUR site. It is typical for an engine spider
to follow ALL LINKS found on
your site and determine if those pages are topic
relevant, and if they are, this is good, but it gets
better.
If the engine also
finds a link back to you on those relevant pages then you
have
beenrecognized as 'A Somebody'
and your popularity ranking soars!
Many search
engines also repeat this process on the pages you are linked
to and if they discover
popularity there as well it establishes you as having a network
of friends and business
associates.
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